Meet
MADE IN KIN
MADE IN KIN is a creative studio and publishing platform bringing together culture, creativity and community to produce work that reflects the real, multicultural Australia. We partner with brands to deliver design-driven campaigns grounded in lived experience, considered storytelling and genuine impact.
Founded by Pauline Morrissey, a Filipina-Australian writer and creative with over a decade of experience across Australia’s leading publications, MADE IN KIN represents her deliberate shift towards centring POC voices. Her work has earned the trust of founders and creatives across Australia.
“Pauline is a brilliant writer, a talented creative and a wonderful human whom I’ve had the pleasure of working with over multiple publications and properties. Her power lies in her ability to embrace people and their stories.”
— Sarah Andrews of The Hosting Masterclass & Captain’s Rest
Building A Life
A documentary-style storytelling series tracing how migrant Australians build financial stability, security and opportunity across three defining chapters – the first steady income earned in Australia, the dream home secured after years of saving and the local business built through community, risk and determination. Each story centres on real individuals from different cultural backgrounds, revealing the often invisible financial goals behind starting again in a new country.
MADE IN KIN x NAB
The Problem
Australia’s financial system often tells a narrow story of success – one centred on traditional pathways, generational wealth and linear progress. For many migrant Australians, the reality looks different. Money is stretched across borders. Savings are built slowly. Risk is taken without safety nets. Financial literacy is often learned informally.
Despite migrants being foundational contributors to Australia’s economy, these experiences rarely appear in mainstream financial narratives. As a result, resilience is overlooked, contribution is under-recognised and the emotional labour behind financial progress remains unseen.
Why This Matters
Despite being one of the most multicultural nations in the world, Australia’s financial storytelling still fails to reflect lived migrant realities. Migrants form a significant portion of the workforce, small business owners and first-home buyers, yet their financial journeys are rarely explored beyond surface-level data.
This campaign reframes migrant resilience as economic contribution – highlighting how wealth, security and opportunity are built gradually, often without institutional recognition.
Fun fact: Nearly one in three Australian small businesses is migrant-owned – meaning migrant financial decision-making is central to the national economy.
The Solution
MADE IN KIN sources real case studies through community networks, referrals and trusted relationships. Each story is selected for its honesty, diversity of experience and relevance to contemporary Australia.
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DISCOVERY
DIRECTION
Each participant works closely with the MADE IN KIN creative team to shape a narrative that feels respectful, accurate and human. Financial journeys are captured with dignity – never voyeuristic, never simplified.
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Each chapter is produced as a standalone story, combining documentary photography, short film and long-form editorial. Together, they form a cohesive series that can live across owned platforms, social channels and editorial environments.
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DELIVERY
Sample Story
A Filipina-Australian creative, small business owner and community builder, Darlene Ladio’s first-home journey reflects the long-term planning, resilience and migrant grit behind building stability in Australia.
A first home in West Footscray – earned through years of saving, side-hustling and steady ambition, not shortcuts.
Darlene’s journey to home ownership reflects the long-term planning many migrant families practise without recognition.
Two kids, a fixer-upper and a future built step by step – this is what progress looks like for families starting without generational safety nets.
More than a home purchase, it represents long-term vision and the resilience behind it.
Campaign Tiers
PILOT
*Single case study
1
An initial pilot designed to introduce the storytelling format and demonstrate cultural, editorial and brand impact. Includes creative development, production, talent fees and usage across digital and social channels.
Investment: $40,000 + GST
SERIES
*Three case studies across 2026
2
A curated set of documentary-style stories released across the year, allowing for shared planning, streamlined production and narrative continuity around migrant financial journeys.
Investment: $35,000 per case ($105,000 total + GST)
FLAGSHIP PARTNERSHIP
*Six case studies across 2026
3
An ongoing partnership positioning NAB as a long-term supporter of migrant financial futures. Enables deeper storytelling, seasonal releases and sustained brand presence across MADE IN KIN platforms.
Investment: $30,000 per case ($180,000 total + GST)
The Content
A documentary-style financial portrait capturing a real migrant individual or family at a pivotal moment in their financial life.
Editorial and lifestyle photography centring people, home and everyday moments – authentic, respectful and grounded in lived experience.
A long-form editorial feature tracing the financial journey behind the milestone – goals, trade-offs, community support and decision-making.
Short-form documentary video capturing the story in motion – candid interviews, family moments and context-driven visuals.
A social content suite translating each story into accessible, shareable moments across feed and stories.
Optional anonymous Money Diary-style breakdowns that humanise financial decision-making without sensationalism.
Perfect Match
Building A Life centres on real migrant Australians who are already doing the work – earning, saving, investing and building stability over time – often outside the neat financial narratives usually told. These are not hypothetical journeys. They are lived realities shaped by discipline, community and long-term thinking.
NAB is a natural partner for this work because the bank sits at the point where aspiration meets action. Each story becomes proof of real financial engagement – showing how trust is built, decisions are made and goals are reached. The campaign positions NAB not as a commentator, but as a supporter of the lives Australians are building.
Meet The Makers
Pauline Morrissey
With over a decade of editorial experience across Australia’s leading publications, Pauline is a trusted storyteller known for people-led narratives around home and belonging. For this campaign, she leads as writer, creative director, and community connector, sourcing and shaping migrant stories from across Australia.
MIK Founder, Writer, Creative Lead
Talent TBC
Talent TBC is a documentary filmmaker capturing real lives with restraint, empathy and clarity. Their work focuses on intimate, observational storytelling – following people through pivotal moments without spectacle. For Building A Life, they translate complex financial journeys into human stories that feel grounded.
Director / Videographer
Talent TBC
Talent TBC is a documentary and editorial photographer specialising in people, homes and working lives. Their imagery centres trust, routine and place – capturing the environments where financial decisions are made and futures are built. The work feels lived-in, honest and quietly powerful.
Photographer
Talent TBC
Talent TBC is a case study contributor representing the lived realities behind migrant financial journeys. Their story brings nuance and authenticity – revealing the unseen labour, long-term vision and cultural values that shape how futures are built.
Case Study
LET’S MAKE MAGIC