Meet
MADE IN KIN
MADE IN KIN is a creative studio and publishing platform bringing together culture, creativity and community to tell stories about home, belonging and lived experience in multicultural Australia. We partner with brands to create design-led, people-centred campaigns grounded in real lives, thoughtful storytelling and genuine connection.
Founded by Pauline Morrissey, a Filipina-Australian writer and creative with over a decade of experience across Australia’s leading publications, MADE IN KIN creates space for stories shaped by migration, family and the ways people build home across borders. Her work has earned the trust of founders, creatives and communities across Australia.
“Pauline is a brilliant writer, a talented creative and a wonderful human whom I’ve had the pleasure of working with over multiple publications and properties. Her power lies in her ability to embrace people and their stories.”
— Sarah Andrews of The Hosting Masterclass & Captain’s Rest
The Reunion
A documentary-style storytelling series exploring what it means for migrant families to come back together after years of living across different countries. Each story centres on a reunion hosted in an Airbnb home, where family members reconnect across borders and generations, sharing meals, memories and the quiet weight of time apart.
THE REUNION captures migration not as a single moment of departure, but as an ongoing negotiation between distance and belonging – and the rare, meaningful moments when families gather again under one roof.
MADE IN KIN x AIRBNB
The Problem
Migration reshapes family life in ways that are rarely captured in mainstream storytelling. While global movement is often framed through opportunity, travel or personal advancement, the lived reality for many migrant families is long-term separation.
Parents and children, siblings and grandparents build lives across different countries, time zones and stages of life, carrying relationships that must stretch to accommodate distance and time apart.
Reunions do happen, but they are infrequent and complex. They are shaped by visa limitations, financial realities, work commitments and the challenge of aligning lives lived far from one another.
When families do come together, the moments are intense and layered – filled with anticipation, joy, awkwardness and the quiet grief of time lost. Yet these experiences are rarely reflected in stories about travel, home or belonging.
Why This Matters
Australia is one of the most multicultural nations in the world, and migration is a defining part of how families here live, love and stay connected. For many, “home” is not singular or fixed – it is spread across countries, carried through memory and reassembled temporarily when families reunite.
THE REUNION reframes accommodation not as a backdrop, but as a facilitator of connection. It shows how shared spaces allow families to gather in ways that hotels often cannot – cooking together, staying up late, sharing everyday routines and creating new memories in unfamiliar places.
By centring reunion rather than travel, this campaign reflects a deeper truth about belonging in a globalised world: that home is often rebuilt, briefly and imperfectly, wherever families come back together.
The Solution
MADE IN KIN invites the community to nominate migrant families whose stories reflect long-distance separation and reunion. Through a public call-out and trusted networks, we source honest accounts of families who have lived apart across countries and time zones, coming back together under one roof. Case studies are selected for the depth of connection they represent, across diverse cultural backgrounds and family structures.
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DISCOVERY
DIRECTION
Each selected family works closely with the MADE IN KIN creative team to shape a story that feels respectful, accurate and emotionally grounded. Reunions are approached with care rather than spectacle, focusing on small, meaningful moments – shared meals, quiet conversations and everyday routines – as families come back together after time apart.
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Each reunion is produced as a standalone documentary feature combining intimate photography, short-form film and long-form editorial. Together, the stories explore how families rebuild a sense of home when distance has shaped their lives. The content is designed to live across Airbnb’s owned platforms and social channels, centring belonging beyond travel.
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DELIVERY
Sample Story
Pauline Morrissey’s Filipino family is spread across Australia, New Zealand and the Philippines – a reality shaped by decades of overseas work, migration and separation.
Like many Filipino families, reunions are rare and often tied to urgency rather than celebration – funerals, illness and the occasional wedding that briefly brings everyone back together.
As one of the world’s largest exporters of labour, the Philippines has normalised long-distance family life, even as its emotional cost remains largely unspoken.
When the family does reunite, time feels compressed and precious – meals stretch long, conversations resume and relationships are gently renegotiated after years apart.
These reunions are not about travel or convenience, but about sacrifice, obligation and enduring bonds – moments under one roof, however brief, that carry meaning far beyond the stay.
Campaign Tiers
PILOT
*Single case study
1
An initial pilot designed to introduce The Reunion format and demonstrate editorial, cultural and brand impact. Centred on one migrant family coming back together after extended separation, the pilot includes creative development, production, talent fees and usage across Airbnb’s owned digital and social channels.
Investment: $40,000 + GST
SERIES
*Three case studies across 2026
2
A curated set of documentary-style reunion stories released across the year, allowing for shared planning, streamlined production and narrative continuity. Each story explores a different family, cultural background and reunion context, building a cohesive series around belonging, distance and coming back together.
Investment: $35,000 per case ($105,000 total + GST)
FLAGSHIP PARTNERSHIP
*Six case studies across 2026
3
An ongoing partnership positioning Airbnb as a long-term supporter of connection and belonging across borders. This tier enables deeper storytelling, seasonal releases and sustained brand presence, establishing The Reunion as a signature editorial series within Airbnb’s content ecosystem.
Investment: $30,000 per case ($180,000 total + GST)
The Content
A documentary-style reunion portrait capturing a real migrant family coming back together after extended separation – centring the shared space where reconnection unfolds.
Editorial and lifestyle photography focused on people and presence rather than place – shared meals, quiet conversations and the everyday moments that surface when families reunite under one roof.
A long-form editorial feature tracing the story behind the reunion – the distance travelled, the time apart and the emotional weight carried into moments of being together again.
Short-form documentary film capturing the reunion in motion – arrivals, cooking, talking, waiting, laughing – paired with reflections on home, belonging and family across borders.
A social content suite translating each story into intimate, shareable moments across feed and stories – connection, routine and togetherness, rather than destinations.
Optional contextual call-outs offering gentle insight into cultural or family dynamics where relevant – additive and human, without explanation or instruction.
Perfect Match
The Reunion centres on migrant families who have lived with distance as a constant – maintaining relationships across borders, time zones and years apart. These stories are not about travel or spectacle, but about the rare, meaningful moments when families are able to come back together, sharing everyday life under one roof after long separation.
Airbnb is a natural partner for this work because it sits at the intersection of home and connection. Airbnb homes offer the space and flexibility families need to reunite in ways that feel lived-in and human – cooking together, staying up late, resuming routines and making room for multiple generations. The campaign positions Airbnb not as a backdrop or booking platform, but as a facilitator of belonging when families gather again.
Meet The Makers
Pauline Morrissey
With over a decade of editorial experience across Australia’s leading publications, Pauline is a trusted storyteller known for people-led narratives around home and belonging. For this campaign, she leads as writer, creative director and community connector, sourcing and shaping stories across migrant communities.
MIK Founder, Writer, Creative Lead
Talent TBC
Talent TBC is a documentary filmmaker specialising in intimate, observational storytelling. Their work focuses on capturing real moments with restraint and empathy. For The Reunion, they document reunions as they unfold, allowing emotion and connection to lead without intrusion or spectacle.
Director / Videographer
Talent TBC
Talent TBC is an editorial photographer working across people, family life and lived spaces. Their imagery centres presence and connection, capturing the everyday moments that surface when families reunite under one roof. The work feels natural, prioritising people over place.
Photographer
Talent TBC
Talent TBC represents the lived experience at the heart of each story. Through their reunion, they share the realities of long-distance family life shaped by migration – separation, obligation and the meaning of coming back together after time apart.
Case Study
LET’S MAKE MAGIC