Shaping a bold new visual language, director and photographer Bella Loke is part of a rising generation calling for greater representation and creative authority. Working across Naarm (Melbourne), she is driven to see people of colour and women lead bigger, braver campaigns – and be trusted with the resources to realise them.

Born and raised in Australia following her grandparents’ migration from Malaysia, Bella stays closely connected to her heritage through food. Cut fruit, shared meals and cosy moments at home form a quiet cultural love language that continues to ground her creative practice.

Working at the intersection of culture, fashion and storytelling, Bella creates imagery that feels lived-in, intentional and emotionally resonant. Her distinct visual style has already seen her collaborate with global brands such as Nike, with each project guided by feeling as much as form.

Deeply collaborative by nature, Bella thrives in people-led spaces. Her ongoing Sunday Movies series brings together creatives from around the world to create intimate, cinematic vignettes – a project that reflects her love of experimentation, shared authorship and connection-led storytelling.