Meet
MADE IN KIN
MADE IN KIN is a creative studio and publishing platform focused on the culture, creativity and community of Australians shaped by migration.
Founded by Pauline Morrissey, a writer and creative with over a decade of experience across Australia’s leading publications, MADE IN KIN exists to place people of colour on the mainstream stage – not as diversity decor, but as cultural authorities.
We approach ideas with clarity and conviction. Each campaign is developed with specific stories and talent already in mind, drawn from our growing Creative Directory and community network, built through genuine outreach, long-term relationships and earned trust.
Our aim is to partner with brands synonymous with Australia, creating story-driven campaigns that reflect our contribution to its shared landscape through considered storytelling.
The Recipes That Raised Us
A documentary-style storytelling piece centred on one migrant family, where baking becomes a way of keeping a late mother present and passing her care forward to her granddaughter. Created for Mother’s Day, the story follows handwritten recipes and shared kitchen rituals, revealing how food holds memory, love and belonging across generations.
MADE IN KIN x BREVILLE
The Problem
For many migrant households in Australia, the kitchen is a place of joy, togetherness and learning. It’s where mothers pass down recipes and values through everyday rituals, and where children absorb culture through shared time and touch. Yet during moments like Mother’s Day – when family, love and legacy are most publicly celebrated – these lived experiences are rarely centred in mainstream storytelling.
What’s missing are stories that show migrant motherhood as full, warm and life-affirming. Stories that celebrate mothers not through nostalgia or sacrifice alone, but through pride, presence and continuity. When these images are absent, so too is a fuller understanding of how belonging is actively created and passed on across generations in Australia today.
Why This Matters
Mother’s Day is one of the few moments each year when brands are invited into the emotional centre of family life. The stories told during this time help shape who is seen, who is valued and whose experiences are recognised as part of Australia’s shared narrative.
For migrant families, food and baking are enduring ways love, knowledge and identity are passed on. By centring these everyday rituals through joy, teaching and continuity, this campaign offers a fuller reflection of contemporary Australian family life – positioning migrant motherhood not at the margins, but at the heart of a national celebration.
The Solution
MADE IN KIN sources a single, deeply grounded story through its Creative Directory and community network, built on long-term relationships and earned trust. The case study is selected for its lived intergenerational connection – where baking is an active, everyday practice of care, teaching and belonging passed from mother to child.
*
DISCOVERY
DIRECTION
The story is shaped in close collaboration with the family at its centre, ensuring it feels respectful, intimate and true to lived experience. The kitchen is captured as it is used – a place of movement, conversation and shared ritual – never staged for performance, never reduced to sentimentality.
*
The final piece is produced as a standalone documentary feature, combining film, photography and editorial storytelling. Together, these elements form a cohesive portrait of migrant motherhood and intergenerational care – content designed to live across Breville’s owned platforms and Mother’s Day storytelling environments.
*
DELIVERY
Feature Story
Grace Guinto is a proud Filipina baker, mother and community advocate whose baking practice is deeply shaped by her late mother. She named her business, Sweet Cora, in her mother’s honour and still bakes from her handwritten recipes – now cooking alongside her own daughter, Stella, passing memory, care and culture forward through the same rituals that once shaped her childhood.
Grace and Stella with the handwritten recipes that keep a grandmother present in their kitchen.
Holding Cora’s handwritten recipes, where memory lives in ink and flour.
A glimpse of Grace’s bakes, shaped by memory and tradition.
Grace and Stella in their family kitchen, baking side by side.
Content Tiers & Timeline
*The featured story is delivered over a six-week period, from engagement through to final delivery.
Core Storytelling
Photography, Editorial
1
A considered, documentary-style portrait of one migrant family, centred on intergenerational baking and motherhood. Designed to anchor Breville’s Mother’s Day storytelling with warmth, authenticity and emotional clarity.
Investment: $28,000 + GST
Includes:
Editorial photography capturing lived-in kitchen moments
Long-form written story exploring legacy, memory and belonging
Usage across Breville’s owned and editorial platforms
Extended Storytelling
Photography, Editorial, Short-form Video
2
Builds on the core story with motion and sound, capturing baking as a lived ritual shared across generations. Designed to deepen emotional connection and increase reach across social platforms.
Investment: $38,000 + GST
Includes:
Editorial photography capturing lived-in kitchen moments
Long-form written story exploring legacy, memory and belonging
Short-form documentary video capturing baking as a shared, intergenerational ritual
Social-first video cut-downs for digital platforms
Usage across Breville’s owned and social platforms
Brand Alignment
This campaign centres on migrant families who are already doing the work – baking, teaching and gathering in kitchens where culture, memory and family life are actively carried forward. These are not styled moments or performative traditions, but lived rituals shaped by repetition, inherited knowledge and everyday care.
Breville is a natural partner for this story because it sits at the heart of how Australians cook, learn and pass skills on at home. Each moment reveals how trusted tools support the quiet rituals that hold families together. The campaign positions Breville not as a backdrop or a badge, but as an enabler of meaningful, multiculturally rich kitchen life across Australia.
Creative Directory
With over a decade of editorial experience across Australia’s leading publications, Pauline brings deep insight into home and culture. For this campaign, she leads the creative direction and storytelling, shaping an intimate, family-focused narrative that honours migrant motherhood and intergenerational rituals.
MIK Founder, Writer, Creative Lead
As a baker and co-founder of The Entree.Pinays, Grace centres baking as a shared practice of teaching, care and connection, grounded in Filipino culture. Through her kitchen, she shows how everyday rituals honour her late mother’s memory while strengthening identity across generations.
Talent, Baker
A multidisciplinary creative and photographer, Maysie approaches food and family storytelling with quiet sensitivity. Drawing on her Filipino heritage and lived connection to cooking and preservation, she captures kitchens as intimate, working spaces where memory and care are shared.
Photographer
Chloe works in lived environments, documenting people and place through movement and feeling. Her film-led practice follows baking as it happens – capturing mother and daughter moments within the kitchen while honouring family history and heritage woven through ritual.
Videographer, Photographer
OVER TO YOU