Content
Stories told through words, image and motion – capturing food, space and people, brought to life by creatives with distinct perspectives, ideas and voice.
MADE IN KIN PRESENTS
MIK Creatives
A snapshot of the talent within MADE IN KIN’s Creative Directory, available to shape each project.
Pauline Morrissey is a writer, creative director and founder of MADE IN KIN. With a strong editorial background, she works across copy, imagery and storytelling – leading content that feels considered, visually cohesive and grounded in clear creative direction.
MIK Founder, Creative Lead
Yusuke Sato is a photographer working across food, portrait and editorial content. Informed by Japanese values of precision and restraint, his work captures detail, process and atmosphere – creating imagery that feels intentional, refined and visually cohesive.
Commercial Photographer
Caitlin Williams is a designer specialising in brand and web design for purpose-led projects. She creates considered digital experiences that translate ideas into clear, meaningful platforms, shaped by culture, access and a strong sense of storytelling.
Brand and Web Designer
Jess Magtalas is a multi-disciplinary creative working across concept and production. She develops and delivers content across campaigns, film and digital, shaping ideas into cohesive, story-led work with a strong visual and confident point of view.
Creative Director, Producer
Services
One-Off Creative Services
Project-based support across photography, videography, copywriting, graphic and web design, and social media. Ideal for brands seeking a single, well-executed deliverable.
1
Photography (food, space, portrait, lifestyle)
Videography (short-form, interviews, brand films)
Brand storytelling (venues, chefs, concepts)
Website copy and landing pages
Campaign copy and messaging
Graphic design (menus, assets, digital collateral)
Website design (simple builds or refreshes)
Social media content (posts, Reels, captions)
Content Packages
A curated combination of creative services delivered as one cohesive package. The right mix of talent is assembled to create multi-format content across projects requiring multiple outputs.
2
Content suite (photography, video and copy)
Event content suite (openings, collaborations, launches)
Social media package (brand strategy and assets: photography, video and captions)
Website content package (design, photography and copy)
Talent-led content (Instagram or TikTok sponsored content)
Creative Retainers
Ongoing content support for brands, with a dedicated team to plan, create and deliver work on a monthly cadence, spanning multiple formats and deliverables.
3
Quarterly content suites (photography, video and copy)
Ongoing social media content (brand strategy and monthly photography, video and copy)
Ongoing social media management (brand strategy, support and rollout content)
Regular editorial or blog content (features, menus, stories)
Regular talent-led content (Instagram or TikTok sponsored content across multiple creatives)
Work Samples
A snapshot of work by MADE IN KIN’s creatives, spanning multiple formats and deliverables.
Food and editorial photography by Yusuke Sato
Art direction and digital production by Jess Magtalas
Writing sample by Pauline Morrissey for Australian Traveller
Impact report design by Caitlin Williams
OVER TO YOU